“Business”, an investor, recognized the potential in the bidding platform market and had successfully invested in a similar platform in Qatar. They approached us with the vision of expanding their business by building a platform website and mobile application for bidding in Egypt and Morocco.
The Problem :
“Business”faced the challenge of adapting their platform to the unique market dynamics and user preferences in Egypt and Morocco. The targeting strategies used in Qatar would not necessarily be effective in these new markets. They needed to tailor their platform to the local audiences and address the specific needs and preferences of users in Egypt and Morocco.
The Goal :
Our goal was to help”Business”replicate the success of their platform in Qatar by establishing a similar platform in Egypt and Morocco. However, we aimed to enhance the platform by incorporating additional features and functionalities that would make it stand out from competitors. We aimed to create a comprehensive bidding platform that would allow users to buy, sell, and bid on a wide range of items.
One of the main challenges we faced was the strong competition in the bidding platform market in Egypt and Morocco. We needed to develop strategies that would differentiate “Business”from existing platforms and attract a significant user base. Additionally, we had to ensure that the platform was user-friendly, secure, and tailored to the cultural and linguistic nuances of each market.
Through our strategic approach, “Business” achieved remarkable results. We successfully developed and launched the platform website and mobile application, tailored specifically for users in Egypt and Morocco. The platform incorporated additional features and functionalities, making it a comprehensive and user-friendly solution for buying, selling, and bidding.
Our efforts in market research, user experience design, and targeted marketing campaigns paid off. “Business” witnessed a significant increase in user engagement and adoption of the platform. The platform became a trusted marketplace for users in Egypt and Morocco, allowing them to seamlessly conduct transactions and participate in bidding activities.